Children’s Center ’t Belhameltje Highlighted on Presentation Suits

15 June 2025

At the sponsor evening before the tournament, Hiljon te Boome, chairman of the Grol Commercial Team, introduced a surprising new sponsor for the back of the training suits worn by the youth players.

“Every year we like to highlight a sponsor, and this year is no different. At Grol, we have presentation suits — training suits for the youth that technically aren’t meant for training. Yet they wear them almost all the time, so sponsors get great visibility. Since the previous sponsors, Henk Pen and Kuster Energy, who had their logos on the front and back for five years, decided to try a different sponsorship option within Grol, we had to find successors. I got in touch with three enthusiastic ladies who wanted to become one of the sponsors, specifically on the back of the jackets. This is Kindercentrum ’t Belhameltje from Beltrum.” This immediately drew enthusiastic reactions from the 600 attendees. “How nice,” “how special,” “something different this time,” were some of the frequent comments.

The quote from ’t Belhameltje printed on the front of the beer coasters on the tables struck a chord with those present:
“Care where children love to be, just like you in the Grol canteen.”

“We are a green childcare center, just outside the cowshed, where experiencing nature is extremely important and where children play outside every day,” says Kim Kroekenstoel, director of ’t Belhameltje, which is growing strongly. “In the Achterhoek region, we now have five locations including Beltrum and Eibergen, and in Arnhem four locations, with a total of 75 women employed.”

“But is everyone here your target audience?” asks Stef de Bont.
“We hope for many registrations, and for the older folks in the room, all grandpas and grandmas are warmly welcome to the annual ‘Grandpa and Grandma Day,’” says Kim, who is no stranger to Sportpark Den Elshof, having worked many hours behind the bar there.

“The back of the presentation suits is now taken. The front is still available, so if you’re interested, please contact the commercial team, and everything will be arranged,” Hiljon concluded with a hint.

belhameltje.com